Little ears alert... Video contains Rude Words.

I appreciate that you might want to know a bit about who I am and what I do, and more specifically why I created SheRules.Online, but I’m 50,
so it’s kind of a long story.

If you’ve got some spare time and a cup of tea to hand, then I’ll happily explain why I am so personally invested in women becoming financially independent by building their own businesses.

Way back before the dawn of time – in 2006 – I woke up hating life in general, and myself in particular.

When my son was tiny, I’d made the decision that I couldn’t keep doing 24 hours of travel each week on top of a 50 hour work week. I love my kids very much, but once my little girl was two, I knew that I wasn’t going to have any more children and frankly, I was bored out of my tiny mind, deeply frustrated, and in desperate need of some creative stimulation.

I’d gone from jetting around the USA in first class, having people ask me how they should spend their $6 million budgets, to a job where I worked remotely as a software tester and broke things (quite literally). And the only ‘IRL’ conversations I had were often limited to “but why won’t you eat your peas?”.

I was always home when the kids needed me, I could pick up and drop off. If they were ill, I could work around it. It was – from a practical point of view, at least – the perfect job. It paid reasonably, I could do it, it filled a need. 

It was also soul-destroying.
And I did it for another 15 years.

Luckily, in 2006 I met my now business partner. I needed something to occupy my brain and stop me from going completely stir-crazy. She needed a techy lunatic with no sense of self-preservation. It was a match made in heaven.

We tried to get some funding, and were lucky to be supported by some lovely, visionary people. But as a rule we were fobbed off, dismissed as fluffy minded ‘girls’ and while there was no actual outright laughter, there were very many wry smiles, rolled eyes and indulgent head shakes.

So we did it anyway.

Between us, we started This was before social media, it was before WordPress websites, it was before automation. When we wanted to update the website, we had to hard-code with HTML. We had virtually no money and everything we wanted to do was strung together with duct tape, hope and some really long hours.

Over the years, Eclipse grew and because of what I’d had to learn for my own company, people started to ask me to help them with theirs. I started consulting for other companies. I started making a little bit of money.

When my first marriage fell apart in 2012, that little bit of money was the difference between having to stay in an unsustainable relationship and being able to take care of my kids, put a roof over their heads, shoes on their feet and food on their plates. It saved me. It saved us.

I was immensely grateful. I still am.

Once all the immediate trauma of divorce was over, I found I had a bit more mental bandwidth. I decided that I didn’t just want to survive, I wanted to thrive.

With more time and energy, I looked for ways to build faster, improve, advance, automate… perfect. Which is when I started playing with Facebook Ads. I could see that they useful tools with which I could manipulate reality.

I played around with them, but it was really hard. So, I set out to learn how to do them properly and I studied with one of the top agencies in the world. I got really good at them, and started doing other people’s ads as well and eventually I created my agency –

But… while doing my own lead generation (using Facebook ads, obviously) I discovered that I had three recurring problems.

  • The first was that there were not enough hours in the day to do the amount of work that I could have taken on.
  • The second was that the people who needed my agency’s help the most, were the ones who were least able to afford it.
  • The third was that the people I most wanted to work with (women entrepreneurs) are the least likely to get any external help or investment that would allow them to actually invest in themselves.

Having been there and knowing how hard it is, I wanted to level the playing field. So after a whole lot of coffee and a ****-tonne of gin, SheRules.Online was born.

It’s the culmination of everything I’ve learned. And it’s been created to give women (especially) the head starts, short cuts and general support that I could have really benefited from, all those years ago.

The older I get, the more I realise that when we act from our most heartfelt place, we get the best results. If we make decisions from a position of strength rather than a position of fear, the solutions we come up with are better. When we feel cared for and supported, we become our best selves.

And everyone benefits.

So it is with a huge amount of pride that I extend to you an invitation to join SheRules.Online. It’s my intention that it’ll grow into somewhere where you can come and find what you need to become your best business self. And if I have anything to do with it, you’ll also find the kind of support you might need to become the awesome, happy, successful creature you were born to be.

So… as far as I’m concerned, the fellas can keep Corporate.

But we’re having the Internet. Our businesses, our terms, our decisions.

Game on.


P.S. Just in case you were wondering, I got married again, this time to my soulmate and we are living happily ever after with our three kids (I made two and inherited one).

Life. Is. Good.

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