It’s a good thing, having customers or clients buying your stuff. But it’s a much better thing to have clients and customers that you love to work with. Changing a fantasy business into a real one means that you will have to turn up, even when you don’t want to. Working with the right people will make this much, much easier.

And if you’re struggling to find clients and customers, then perhaps it’s because you’re not exactly sure who it is that you actually want to work with. 

Do this exercise and take a little bit of time to work out who your ideal client is. Once you’ve done that, you’ll have a much better chance of finding them. And you’ll have a seriously much easier time finding enough of them to spend money with you. The money you’ll need to build the freedom business you want.

So, if you’re not perfectly happy with your business (or life) right now, perhaps it’s time to find your Who?

How to find your Who:

This is going to take a little bit of thinking about. But it’ll be worth it! Get a pen and some paper and find somewhere quiet to sit for a while.

  • Make a list of all the people (or if you’ve been doing this forever – the different TYPES of people) who you’ve worked with in the past.
  • Then put the amount that they paid you next to their name. If you helped them for free, then put a zero next to their name. That bit of information is actually just as valuable.
  • Then draw a heart next to the ones you loved working with.
  • Out of that list, identify the people that you enjoyed working with more / did not enjoy as much. Rate them 1-10, with 10 being the kind of person you love to work with, and would work with all day, every day for free, and 1 being the kind of person that you’ll never work with again, not even if they offered you a billion <insert your preferred currency here>.
  • Now, try and identify what the people you loved working with had in common. Write down what they do for a living, what they do in their spare time, what things they are interested in, what papers they read, what websites they would visit, if they prefer dogs or cats, drink coffee or tea (or gin) etc
  • Gathering all of that, draw a stick figure of your ideal customer/client – the person who you’d love to work with each and every day.
  • Give them a name, an age, a job description, and then write down everything you can think of about them. Do this for at least 20 minutes so you don’t miss anything out.

You have found your Who.

So... what can you do with your Who?

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