The happiest people you’ll ever have met are the ones who love what they do. Not the people who earn the most. Although you’d be amazed how many of them are the same people – or rather, how many people make a lot of money because they are doing what they love. 

Not in a ‘build it and they will come’ kind of way. But rather in a ‘I know who I am, I know what I love, and I know why I get out of bed every morning’ kind of way. They are successful because they know exactly why they are doing what they do. And in identifying their why, they’ve made sure that they’re doing exactly what they love. So they make beautiful products, or they provide amazing services. And they work with the people they know want what they want. Synergy at its best.

So, if you’re not perfectly happy with your business (or life) right now, perhaps it’s time to find your Why?

How to find your Why:

Journalling – It’s free, it’s fun, it’s ‘ffective. 

OK, it’s not always fun, but it is always effective. To use journalling to find your why, you’ll need to be a little bit patient with it. And a little bit persistent. Because your monkey brain is trying 24/7 to keep you safe, which means that it lies to you. All the damn time.

In order to get past your fibbing monkey stage, you need to challenge it. Here are some ways of doing that:

  • Journal. For 10 minutes, just write about why you want what you think you want
  • Don’t edit, don’t correct, just write
  • Then, keep writing until you start telling yourself the truth, rather than what you think is expected of you
  • Then journal about why you don’t really want what you think you want. What are all the bad things that’ll happen if you get what you want?
  • Then journal about what it is you really, honestly want but think you can’t have
  • Then journal about why you actually want what you really want
  • Now make a list of people you admire (Heroes) and then make a list of the traits or actions they have in common. What have they done that makes you admire them?
  • Then make a list of people who you can’t stand (Villains), and a list of why they wind you up. What have they done that makes you want to avoid them?
  • Finally, make a list of things that you, personally, could do that would make you feel as if you were contributing to life the way your Heroes contribute to life and would avoid the nastiness that your Villains add to the pot
  • Looking at all of the above, come up with three sentences (max) to summarise why you want to do what you want to do

This is your Why.

So... what can you do with your Why?

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